TNS Hires Sarrazit for Global Brand/Comms Role

In Miami, TNS has appointed former Synovate exec Franck Sarrazit as Global Director in the company's Brand & Communication practice, with a remit to support the development of its offer globally and a particular focus on the needs of clients in Latin America and the US.

Sarrazit was previously Synovate's SVP in the US Brand & Communications division. During his time with the firm, he worked in the Synovate Paris office as the International Insights Director, providing clients with brand identity and customer satisfaction solutions, and for consumer psychology specialist Synovate Censydiam, as SVP and Director in North America.

Earlier in his career, he was an R&D Consultant at Procter & Gamble's European Centre near Brussels, and served as a Consultant at insights firm Archetype Discoveries in the US.

In his new role, Sarrazit reports to Rosie Hawkins, Global Head of Brand & Communications, who comments: 'Franck is a unique talent and an inspirational storyteller. He will collaborate with our experts to further develop our ability to help our clients grow their businesses.'

Web site: www.tnsglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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