Former Progressive MD Opens Jump Research in Edinburgh

Louise Fraser, the former MD of full-service agency Progressive, has set up her own consultancy, Jump Research, in Edinburgh.

Fraser describes her company as 'bridging the gap' between market research and consultancy, through an offering which includes a broad range of qual and quant techniques. She also provides access to a 'geek panel', which comprises a group of trend-setters and early adopters who are available for sense-checking and projects requiring innovative ideas.

In its initial stage, her firm collaborates with a network of senior professionals across the marketing industry to deliver a full range of methodologies.

With a 15 year qual/quant background, Fraser previously served as MD of Progressive, prior to which she worked there as a Board member and Head of the Executive team. Before this, she was Research Manager at the Royal Bank of Scotland, a Senior Research Executive at NFO System Three, and a Consultant at Infratest Burke.

Web site: www.jumpresearch.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.