Sitomic Adds QR Codes for Print Ad Stats

In Canada, mobile marketing platform Sitomic.com has launched a new solution called QR Code Manager, which will gather visitor statistics resulting from printed ad campaigns and analyze them across multiple publications.

According to comScore, in December 2011, 1 in 5 US smartphone owners scanned a QR code with their phone.
Through the new solution, a unique QR code is created for each type of ad - whether for a magazine, feature, poster or business card. The tool then collects data about smartphone owners who have scanned a printed QR code on their phone, and organizes this data into an analytics table to enable clients to track ROI for each campaign.

Dmitri Sennikov, co-founder and Head of Business Development, comments: 'In the world where every bit of consumer information is valuable, the visible 20-30% of traffic can really help marketers optimize their print ad investments.'

Web site: www.sitomic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.