Initiative Picks Former Microsoft Exec for Top Role

Interpublic Group-owned media agency Initiative has appointed former Microsoft Advertising exec Marc Bresseel as 'G14 President', responsible for its highest performing markets outside the US. He takes up the London-based role in September.

Initiative's range of services includes research and insight, media planning and buying, digital communications solutions, content creation, and evaluation.

Bresseel joins from Microsoft Advertising, where he most recently served as VP, Global Marketing, in charge of the firm's brand strategy and for developing its strategic partnerships around the world. Prior to this he was VP Global Agencies, and General Manager of Sales and Marketing for Microsoft Advertising EMEA. He joined the company in 1996 as Corporate Communications Manager for Microsoft Benelux.

In his new role, Bresseel will be responsible for driving business growth across the other countries in the firm's 'G14', which are France, Germany, Ireland, Italy, Netherlands, Russia, Spain, the UK, Australia, China, India, Brazil and Mexico.

He will be supported by G14's Worldwide MD Alain Damond, work alongside the network's various function leads, and report to Initiative's Worldwide CEO Jim Hytner.

Hytner comments: 'Marc has spent many years leading markets, running regional and global businesses and has been at the forefront of digital marketing. His skills and experience will be invaluable to us as we seek to deliver more effective solutions for our clients and drive business growth in our key markets around the network.'

Web site: www.initiative.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.