Harpeth Debuts 'Market & Sales Audits' for MR Firms

US-based consultancy Harpeth Marketing has launched a new service called 'Marketing & Sales Audits', to help market research agencies evaluate and improve their promotional and business development efforts.

Harpeth was set up in April by the former President of online qual specialist 20|20 Research, Steve Henke (pictured). His firm works with MR companies to create marketing and sales plans through a process-based program of consulting, coaching and accountability.

Through the Level 1 Audits stage of the new service, clients will be able to analyze their company's marketing and sales initiatives, revenue, history and client base. Level 2 Audits then give them feedback from the market by surveying their clients and former clients, and 'secret shopping' their main competitors. Results from both audits are condensed into a report containing analysis and improvement recommendations.

Henke explains: 'For those firms with established marketing and sales programs in place, these audits serve as a 'fresh set of eyes' to help take their efforts to the next level. For firms with a lack of experience and limited business development systems in place, the audits serve as a jumping-off point for accelerated revenue growth.'

Web site: www.harpethmarketing.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.