mDialog Launches Individual Viewer Targeting

Online video technology firm mDialog has launched a system to enable content owners and service providers to target specific advertisements to each individual viewer, through devices such as the iPhone, iPad, Apple TV, and Xbox.

mDialog works with the media companies in North America to manage, deliver, and measure video advertising across IP-connected devices.

Through the company's new Smart Stream Platform, clients can deliver a unique set of in-stream ads within linear, live and on-demand programming, tailored to each individual viewer, regardless of the number of simultaneous viewers.

CEO and founder Greg Philpott (pictured) comments: 'Individual targeting is the holy grail for advertisers on both IP-connected devices as well as traditional television. With 1 to 1 addressable advertising, we're solving a massive scale problem with our video management platform - managing millions of streams and ads simultaneously.'

Web site: www.mdialog.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.