Vizury Raises $9m for Ad Retargeting Solution

Indian digital marketing technology firm Vizury Interactive has raised $9m in Series B funding, to expand its Visitor Relationship Management (VRM) solution, which is used to analyse and draw insights from online consumer data and deliver relevant ads.

The VRM behavioural ad retargeting solution is used by eCommerce and online travel clients to make product and service recommendations that match individual consumer requirements.

Vizury's latest funding was led by Nokia Growth Partners (NGP) with participation from existing investors Ojas Ventures and Inventus Capital Partners. Funds will be used to strengthen the company's presence across Asia, Australia and South America, step up R&D efforts and drive product innovations.

CEO and co-founder Chetan Kulkarni (pictured) comments: 'This capital infusion will allow us to accelerate our investments in R&D, bring new products to market and establish ourselves as clear leaders in the space. Having NGP, Inventus and Ojas in our corner will be invaluable as we make the next big leap.'

Bangalore-headquartered Vizury, which also has offices in China, Australia, and Singapore, is online at: www.vizury.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.