360i Opens European HQ in London

US-based digital agency 360i, whose services include consumer insights, measurement and analytics - has opened its first office outside the US, in London, where it has appointed Dentsu's former Chief Development Officer Rob Connolly as MD.

Founded fifteen years ago, 360i was acquired by Japanese ad and PR giant Dentsu in 2010 from its former parent Innovation Interactive. The company's range of services include social media 'listening', brand and competitive analysis, consumer journey mapping, media mix modelling and business intelligence.

The new office is the sixth base for the 500-person agency and its first location outside the US. As part of the move, 360i's London office will partner with sister agency STEAK, to provide complementary services to their respective clients in the region.

Connolly (pictured) moves across to lead the new initiative, having worked for the Dentsu network since 2009. Prior to this he worked for Blink Production, DDB London and WCRS. In his new role, he reports to STEAK Group CEO Oliver Bishop, who takes on additional responsibility as CEO of 360i Europe.

Bryan Wiener, CEO of 360i and Chairman of Dentsu North America, comments: 'This expansion is a direct result of strong demand from our clients to increase our footprint and breadth of services abroad. We're already working with a handful of clients in the UK and having a local presence will immediately bolster our ability to meet their needs.'

Web site: www.360i.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.