Ipsos Rolls Out WAO! in Poland

Ipsos Loyalty is to roll out its WAO! share-of-wallet tool in Poland. The service measures share of wallet dynamics within a given category, then assess which aspects of satisfaction and loyalty are driving this.

The division specializes in customer satisfaction and loyalty research. WAO! (Wallet Allocation Optimizer) is the brainchild of Ipsos Loyalty Chief Strategy Officer Dr Timothy Keiningham (pictured).

The product was launched last June, and is a follow-up to the Wallet Allocation Rule (WAR) consumer spending tracking model.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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