Intel Plans Ad Targeting TV

Intel has announced it will launch a chip-powered television product which will tailor content to the viewer, based on a facial-recognition assessment of who is watching, by the end of this year.

The service - a departure for the chip giant in that it will be sold under a separate brand - is expected to include television content bundled for streaming online live, as a catch-up or as an on-demand service.

Erik Huggers, head of the firm's media division, told his audience at the All Things D: Dive Into Media conference the product would use a camera to identify who was watching, suggesting that it could distinguish between men and women, children and adults, and said it would deliver 'a personal experience that's completely seamless'. The former BBC Director of Future, Media and Technology, whose tasks in that role included work on the BBC iPlayer, added: 'We're working with the entire industry to figure out how we get live TV to consumers over the Internet.'

Huggers added that users who found the camera 'creepy' could always close a shutter to switch this option off.

Thanks to www.wired.co.uk for much of the above.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.