Chinese Partnership for Vision Critical

Vision Critical has announced a partnership with Shanghai-based agency N Dynamic Market Research and Consultancy, which will offer its insight community technologies to clients across China, Hong Kong and Taiwan.

Full service provider N Dynamic, which was founded in 2001, is China's only representative in the IRIS network of independent research companies (www.irisnetwork.org ). The firm has offices in Beijing, Guangzhou and Hong Kong and employs around 30 people.

Vision Critical secured an investment of $20m last August and since then has been true to its promise to expand its product lines and support infrastructure, and accelerate its global growth. Asian partnerships were struck with Morpace in February and Dentsu in April, one with SKOPOS in Germany three weeks ago and a global deal with Research Now a week later.

N Dynamic Director Ted Chan comments: 'The market research industry has undergone dramatic changes in the last decade. The diffusion of digital and online technologies spurred the developments of many innovative methods and tools to meet the clients' demand for faster turnaround, more reliable results and deeper insights into their customers. Vision Critical Insight Communities lead the pack in this regard.' For Vision Critical, Asia President and MD Bruce Wells says: 'We are pleased to have N Dynamic as our newest partner in Greater China. The partnership combines Vision Critical's leading insight communities with N Dynamic's experience in conducting research across the region.'

Web sites are at www.n-dynamic.com and www.visioncritical.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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