Drawbridge Hires McNutt to Lead Marketing

In the US, mobile targeting and retargeting specialist Drawbridge has appointed former BrightRoll research leader Daryl McNutt to lead its marketing strategy.

Silicon Valley-based Drawbridge has developed machine learning technology that uses insights from behavior across devices to enable advertisers and marketers to target mobile audiences.

McNutt (pictured) joins with more than twenty years' experience of integrating consumer and B2B data analysis into strategic business planning, and applying market research techniques, statistical models and data warehouse strategies.

Most recently, he worked at video ad technology firm BrightRoll as VP of Marketing, in charge of marketing, research and reporting strategy. Prior to this he was VP Marketing Solutions at digital measurement specialist comScore, where he oversaw the development of proprietary research which generated insights for media planning and buying. Earlier, he served as VP Client Services at contextual/behavioral targeting firm Specific Media, and as VP Market Planning and Analysis at PhotoWorks.com.

Drawbridge founder and CEO Kamakshi Sivaramakrishnan says McNutt has 'an unusual combination of experience and skills for a marketing head... a strong stats background matched with a proven track record in digital advertising running through his entire career... He's a great fit with Drawbridge's data-driven culture.'

Web site: www.drawbrid.ge .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.