Leger Buys IFOP North America

Canadian polling firm Leger has acquired healthcare and consumer insights specialist IFOP North America. Terms of the deal were not disclosed.

IFOP North America is a subsidiary of the IFOP group which is based in Paris, and operates from Toronto, Buenos Aires, Shanghai and Hong Kong. The firm focuses on six areas of expertise: opinion and business strategy, consumer and beauty, services, media, health, and luxury.

IFOP's main shareholder is Laurence Parisot, who was also President of the French MEDEF employers' union from 2005 to 2013. Commenting on the acquisition, Parisot said: 'In recent years, the IFOP North America team has done exceptional work that has allowed them to build a portfolio of prominent international clients. I am sure that this new adventure with Leger will offer the company renewed and ambitious prospects in the North American market.'

As part of the deal, Eric Dubois, the current MD of IFOP North America, will join Leger as Co-President and Managing Director of the Toronto office, working in close collaboration with Rachelle Deshaies, the current EVP of Leger Toronto, who has been promoted to Co-President and Head of Research.

Web sites: www.leger360.com and www.ifop.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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