Mobile advertising firm StrikeAd, which uses real-time behaviour-tracking and geo-targeting to optimize delivery of ads, has raised $7m in a funding round.Previous investors DFJ Esprit, Softech VC and Siemer Ventures were again included, while Karlin Ventures, Canyon Creek Capital and Singapore-based Scentan Ventures joined for the first time. The firm has also been provided with a debt facility by Kreos Capital.
StrikeAd, founded in 2010 is headquartered in New York City with additional offices in the United States, Europe and Asia.
CEO Alex Rahaman (pictured) comments: 'When we moved our headquarters from London to New York in Spring 2012, we did so knowing that the Mobile advertising market in the US was poised for substantial development. We've seen this trend contribute to our own rapid growth over the past several quarters and look forward to building on that success with the help of Karlin Ventures.'
The company is online at www.strikead.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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