YouGov MENA Grows Dubai Team

YouGov's Middle Eastern subsidiary has expanded its team in Dubai with five new staff, including Ali Draycott who joins as Commercial Director MENA. Also joining are quallies Milos Bugarcic and Hend Abdel Sattar, and quant researchers Isaac Thiga and Nidhi Sharma.

The firm, which says it operates the largest proprietary panel in the Middle East, says the appointments follow 'strong growth in revenue in recent years'.

Draycott joins from London-based growth and innovation consultancy The Foundation, and previously held strategy roles with the UK Government and JWT London before relocating to Dubai in 2010. Her experience covers government policy, advertising, marketing and management consultancy, as both a client and a consultant, and she holds a BA in Social and Political Sciences from Cambridge University.

In her new role, she will oversee YouGov MENA's sales and marketing strategy for the region, including further expansion of its panel of more than 235,000 members in over 21 countries across the Middle East, North Africa, India, Pakistan and China.

Bugarcic joins as an Associate Research Director; Sattar as a Junior Research Executive; Thiga as a Research Manager; and Sharma as a Senior Research Analyst.

Sundip Chahal, the group's CEO MENA & Emerging Markets, comments: 'YouGov witnessed strong growth in 2012 and we will continue to expand our presence in the region in the year ahead. We are very excited to welcome the new additions to our team. Their depth of experience and proven track record of success is precisely what YouGov will need as we continue into another phase of significant growth.'

Web site: http://research.mena.yougov.com/en .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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