GfK Names Thailand Consumer Choices MD

GfK has appointed Craig Griffin as Managing Director for the Consumer Choices division at its office in Thailand.

The Consumer Choices business focuses on market sizing, market currencies and convergent media and sales channels, delivering data on the choices and actions of consumers. Griffin (pictured) joins with sixteen years' MR industry experience, most recently from TNS where he was Client Service Director in Thailand. Before this, he was MD of brand experience agency MESH in Singapore, and earlier he led InsightAsia's Thailand office and held senior roles at Research International in Singapore and The Leading Edge in Australia.

In his new role, Griffin is responsible for the day-to-day running of the GfK Thailand office and leading the local team. He will report directly to Stanley Kee, MD for Southeast Asia.

Web site: www.gfk.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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