iPerceptions Enhances 'Active Research' Text Mining

Canadian customer feedback and analytics specialist iPerceptions has enhanced the text mining capabilities of its Active Research platform, adding clickstream data segmentation for more detailed analysis of open-ended feedback.

iPerceptions, which is owned by investment company XPND Fund, developed the Active Research platform to enable users to engage with customers wherever they interact with a brand; get feedback from those customers; and then take action on the results.

The updated text mining features offer the ability to save and bookmark filters for future analysis, and tag and categorize open-ended feedback for researchers to export directly to a CSV file for additional analysis. Resulting data can be used to uncover emerging patterns and trends; and understand the context of customer feedback through the addition of variables such as 'browser', 'country', and 'overall experience'.

Derek Zakaib (pictured), VP of Product Strategy and Marketing, comments: 'This enhanced text mining leverages advanced search capabilities, web analytics and close-ended survey data to draw out actionable insights and contextualize each open-ended response. The sophisticated analysis can be immediately viewed through word and concept clouds - to give marketers an accelerated way to absorb information and take action.'

Web site: www.iperceptions.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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