Lotame Debuts Mobile Data Targeting Tool

US-based web analytics and behavioral targeting firm Lotame has introduced a new set of solutions to help businesses manage audience data gathered from mobile devices.

Lotame's flagship audience data management platform Crowd Control gathers first-party unstructured audience data from publisher sites, allowing clients to combine this with third-party data in a single interface.

Through the company's new 'Lotame Mobile DMP' solution, businesses can collect first-party audience data from all mobile web browsers, and analyze this data to create mobile audience segments for targeting across any mobile device. In addition, the tool enables users to activate behavioral and demographic audience data from multiple mobile sources through Lotame's partnership with third-party data provider AdMobius.

Eric Hastings (pictured), EVP of Technology, comments: 'To reach customers who are increasingly accessing web content via a mobile device, businesses need to leverage new consumption patterns and data from this behavior. Lotame's Mobile DMP suite provides the tools that publishers and marketers need to profit from actionable audience data and insights.'

Web site: www.lotame.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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