Conversant Buys SET Media

In the US, personalized digital marketing specialist Conversant has acquired digital video targeting technology firm SET Media for an undisclosed sum.

Founded in 2007, San Francisco and New York-based SET Media has developed proprietary object, facial, and motion detection technology, and its discover and targeting platform runs advertisers' content only on videos most relevant to their brand. Last year, Nielsen integrated its Online Campaign Ratings service with SET Media's Velocity measurement solution, to enable advertisers to forecast gross rating points (GRPs) by program type and by individual video.

Through the acquisition, Conversant (which was previously known as ValueClick) says it will gain a deeper understanding of consumers' video interests and superior contextual targeting by adding video targeting capabilities to its own personalization platform. As part of the deal, SET Media's CEO Michael Mathieu, management team and employees will join Conversant.

John Giuliani, President and CEO of Conversant, comments: 'By adding SET Media's innovative technology and expertise to the Conversant personalization platform, we further strengthen our ability to provide agencies and media professionals with personalized digital marketing campaigns at scale in the highly demanded video channel.'

Web sites: www.conversantmedia.com and www.set.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.