Tom Drouillard Takes Over as AAM President and CEO

In the US, Nielsen veteran Tom Drouillard will take up the position of President and CEO of the Alliance for Audited Media (AAM), following the retirement of Mike Lavery on March 31st.

The New York-based Alliance independently verifies print and digital circulation and audience information, including analytics for mobile apps, web sites and social media, in the US and Canada. The not-for-profit organization was formed in 2012, after the merger of the Audit Bureau of Circulations and the Certified Audit of Circulations.

Drouillard (pictured) will join on April 1st, with more than 25 years' media and marketing experience. Most recently, he was President and CEO of Scarborough Research, prior to which he spent 21 years at Nielsen, latterly as President of the Americas at Nielsen Online. Earlier, he held executive positions at Claritas, PERQ/HCI, Interactive Market Systems and SRDS.

In his new role, Drouillard will be based at AAM's Chicago headquarters, where he will oversee the entire organization, including auditing, communications, finance, HR, IT and marketing in the US and Canada. He will also oversee the Certified Audit of Circulations and AAM's other subsidiaries.

Lavery joined the ABC in 1987 as VP of Finance and Administration, and became President in 1995; since when he has led the organisation and its successor's transformation from a print-centric to a multichannel auditor. Lavery will work closely with Drouillard throughout March before retiring at the end of the month.

AAM Chairman Sunni Boot comments: 'Tom is a proven and successful CEO. His deep understanding of digital media, audience measurement and marketing gives him the knowledge and skills required to take AAM to the next level in its historic role serving the media and advertising industries.'

Web site: www.auditedmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.