Partners Correlate Broadcast and Social Media Trends

In the US, trend analyst Bottlenose has partnered with broadcast intelligence company Critical Mention, to deliver a combined view of real-time trends across TV, radio, social media platforms, online news and blogs.

Bottlenose offers trend intelligence from streamed data sources, while its Nerve Center product provides an enterprise-grade, real-time dashboard for discovering, tracking and acting on influential trends as they form and spread across social media, broadcast, and enterprise data streams. Its new partner Critical Mention focuses on TV and radio, capturing, digitizing and indexing live broadcast programming 24/7 from more than 2,000 channels in the US.

Through the partnership, Bottlenose will tap into Critical Mention's broadcast data, and apply its own stream data classification and trend detection functions to find a brand's most influential mentions on TV and radio. The new service will provide marketers with real-time insights into what's trending for their brands, and the relation between their presence on broadcast media and on social media.

Dave Armon, President of Critical Mention, says the link-up allows Bottlenose to address a major gap in the market. Nova Spivack, CEO and co-founder of Bottlenose, comments: 'For the first time, marketers can track and analyze trends across all media in one place.'

Web sites: www.bottlenose.com and www.criticalmention.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.