Mobile Cloud Labs Gets Patent for Targeting Tech

App developer Mobile Cloud Labs has been granted a patent for technology which enables advertisers to track mobile device users via time of day and location data, and send them targeted messages.

Clients can offer ads specific to a combination of time or date and specific location. For example, if a consumer walks by a restaurant at noon, the system can deliver a lunch-related promotion. It can even time-stamp an offer, and can be set to make pre-scheduled offers at specific times, such as Tuesdays and Thursdays between 11:30 and 1:30.

CEO Richard Sylvester (pictured) comments: 'Mobile technology is evolving quickly, and there are companies doing some extraordinary things with mobile marketing, but we plan to attack this market with a unique patent pending process that is sure to be a success. The technology is incredibly versatile so the applications are almost endless.'

Web site: www.mobilecloudlabs.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.