Investors Put Trust in Placed

Seattle, US-based location analytics specialist Placed has raised $10m in a series B round of venture capital, and says it will use the funds to expand its suite of location insights and mobile ad intelligence products.

The round was led by Two Sigma Ventures, with participation from previous investor Madrona Venture Group; and Two Sigma MD David Joerg will join the Placed Board of Directors. The company also raised $3.4m in 2012, the year after its launch.

Placed develops software which aggregates and analyzes information about where people go in the real world, and provides app developers with insights into how users interact with their products. Last August, it launched a solution to measure the impact of mobile advertising on in-store visits. At its core is technology which it says 'accurately assesses what business a mobile phone is at or near throughout the day'. At present, 175,000 active users have installed the app and provide Placed with feedback about its accuracy; and the company can supplement the location data with survey answers.

Placed says it has added 'ten significant new partners in the past quarter', including some of the largest mobile publishers and ad networks in the US, making its Placed Attribution service 'the clear leader in terms of market share, and the recognized standard currency across advertisers, agencies, publishers, and networks', according to founder and CEO David Shim (pictured).

Web site: www.placed.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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