BBM Canada Rebrands as Numeris

Canadian broadcast measurement body BBM Canada has changed its name to Numeris.

The organisation's services including data tracking and measurement technologies. The rebrand, supported by a new visual identity and tagline - Audiences Count - is intended to 'reinforce its position as the most respected industry source for audience and consumer behaviour intelligence'.

President and CEO Jim MacLeod says the new brand will 'provide greater clarity into who we are and how we serve our broadcaster, advertiser and agency members'. MacLeod says the many colored dots in the new logo represent both multiple data points and the many individuals helping to make decisions impacting the future of Canadian broadcasting.

Web site: www.numeris.ca .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.