Semiotics Expert to Lead Space Doctors in London

Brighton, UK-based global insight consultancy Space Doctors has appointed former Added Value semiotics specialist Cato Hunt to lead its London office. The firm has also announced plans to establish teams in Asia Pacific and the Americas.

Founded in 2001, Space Doctors applies non-traditional semiotics-led approaches to the development of brand strategy, innovation and cultural insights. The company's global team currently receives 70% of its revenue from Asia Pacific and the Americas, and CEO Fiona McNae, says that establishment of teams in these regions is next on the priority list.

Hunt joins after fifteen years at WPP's brand development and marketing insight services company Added Value, where she helped grow the Global Cultural Insight team and develop its offer. She is also experienced in trends analysis, qualitative research, brand strategy and ethnography.

McNae comments: 'Cato is the best of the best when it comes to today's leading edge cultural and semiotic insight. Bringing her on board and developing our expansion plans are an indication of our confidence for the future.'

Web site: www.space-doctors.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.