AudienceScience Opens in Brazil

US-based behavioral targeting and data management firm AudienceScience has opened an office in Sao Paulo, Brazil.

Formerly known as RevenueScience, the company offers the Audience Gateway technology platform and a targeting marketplace, recording billions of 'behavioral events' daily from more than 386 million unique Internet users, and serving targeted ads in real-time.

The firm says that its enterprise advertising management system will be the 'first of its kind' to be made available to Brazilian advertisers.

CEO Mike Peralta (pictured) comments: 'Online advertising is not a US or European-based discipline. It's a global marketplace, and programmatic ad buying allows advertisers to take advantage of expanding regions that will grow their businesses. We're excited to set up shop in Brazil, which saw a booming ad market during the World Cup, and will continue to grow with the Olympics.'

Web site: www.audiencescience.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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