Daily Research News Online

The global MR industry's daily paper since 2000

Nielsen Adds Netflix to Ratings Coverage

November 21 2014

Nielsen has announced it will begin tracking viewing for Netflix next month, plugging a gap in its coverage created by the streaming video service's unwillingness to provide ratings information. Streaming on mobile devices will not for the time being be included.

Nielsen Adds Netflix to Ratings CoverageViewing for Amazon Instant Video will also be included, according to the Wall Street Journal, which says the ratings will make use of data from audio tracks, not requiring the consent of the services themselves. According to Nielsen SVP Brian Fuhrer, the launch will mean clients can 'look at their programs and understand: Is putting content on Netflix impacting the viewership on linear and traditional VOD?'

Stats indicate that around 34% of US households had a streaming video subscription in January, with the proportion rising to 40% by September.

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

Select a region below...
View all recent news
for UK
UK
USA
View all recent news
for USA
View all recent news
for Asia
Asia
Australia
View all recent news
for Australia

REGISTER FOR NEWS EMAILS

To receive (free) news headlines by email, please register online