US Firm Reduce Data Launches Dynamic Personalized Ads

In the US, ad platform Reduce Data has launched a system allowing advertisers to deliver dynamic personalized ads across multiple platforms and devices.

Founded in 2012 by technology entrepreneur Asif Ali (pictured), Reduce Data's platform uses artificial intelligence and real-time data to help marketers identify and deliver ads to customers across multiple devices. The firm also provides a service to analyze how ad campaigns performed after they ended, as well as how they compare while they are live.

Through its new 'Dynamic Cross-Platform Ads' service, advertisers can segment users and target them with custom ads delivered across multiple devices, with ads personalized according to previously viewed products, or related items. Ali claims: 'Personalized ads are an important part of any online businesses strategy and in beta tests Reduce Data has been able to deliver 1.5x increase in conversions for campaigns using dynamic ads.'

Web site: www.reducedata.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.