Nielsen Reports Flat 4th Quarter

Nielsen has reported Q4 revenue up 1.4% to $1.6 billion. Excluding the impact of the Arbitron and Harris Interactive acquisitions, the increase was just 0.1%. However the firm notes that this was its 34th consecutive quarter of revenue growth.

In the Buy consumer purchase behavior segment, Q4 reported revenues increased 0.6% to $908m, while in the Watch media research arm, revenues were up 2.4% to $725m.

Adjusted EBITDA for the fourth quarter rose 3.1% to $524m compared with the fourth quarter of 2013, although income from continuing operations declined 0.6% to $158m.

For the full year ended 31st December 2014, group revenues rose 10.3% to $6.3 billion. Buy revenues were up 3.4% to $3.5 billion, and Watch revenues up 20.4% to $2.8 billion.

CEO Mitch Barns (pictured) commented: 'Last year's solid revenue growth enabled us to both invest in key growth opportunities and return over $800m to our shareholders. We are well positioned to drive incremental shareholder value as we lead the media industry toward 'Total Audience' measurement, continue our expansion in emerging markets, and execute on our previously announced plans to deliver close to $1.6 billion back to shareholders in the form of dividends and buybacks by mid-2016.'

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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