In New York, former [x+1] CEO John Nardone has joined ad serving, measurement and technology company Flashtalking as Chief Executive Officer.
Flashtalking serves billions of ad impressions throughout the US, European and other markets, while providing digital ad products, service and support for online advertisers, media buying and creative agencies across desktop and mobile. Additionally, it offers a range of reporting and analytics services such as brand surveys, custom dashboards, attribution modelling, advanced data access and benchmarking.
Nardone joined behavioral marketing firm [x+1] in 2008, having previously served as co-President & Chief Client Officer at Marketing Management Analytics (MMA). Before this, he held several senior roles at digital agency Modern Media, including leadership of the firm's Media, Research and Analytics practices. More recently, he served as EVP/GM Enterprise Platforms at digital ad solutions firm Rocket Fuel, which acquired [x+1] last August.
Paul Cunningham, founder and Chairman of Flashtalking, comments: 'Having our CEO based in New York City while I'm in London continuing to grow our EU business reflects the importance of the US market to our growth and future strategy. We will continue to extend our reach into new markets, beyond the US and the EU, into LATAM and further into the APAC region. John will help take Flashtalking to the next level.'
Web site: www.flashtalking.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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