GroupM Unit Sets Up Insights Arm in Thailand

In Thailand, GroupM digital unit mInteraction has launched a Research & Consumer Insights division, and appointed Pan Jroongtanapibarn as Manager, Strategy Resources & Insights.

mInteraction offers a full range of digital services to clients including global advertisers and local brands. The newly established Research & Consumer Insights arm is a sub-function of the Digital Strategy Department, managed by Neil Mavichak, Head of Digital Strategy & Corporate Communications, and will offer insights into millennial and e-Commerce behaviour across the country.

Jroongtanapibarn (pictured) joins from fast food giant McDonald's, where as a Marketing Specialist he focused on social media, web analytics, e-mail marketing and SEO - and also researched new ways to reach customers online. He is joined by new staff members Chingcharn Kaveevuth, Associate Director, Digital Strategy; and Payungsak Kiatruangkit, Manager, Digital Strategy.

CEO Siwat Chawareewong comments: 'It's my great pleasure to welcome young, talented people to mInteraction. I am sure that they will bring in a lot of positive/fresh energy to our organisation and clients. As a full services digital agency, there is no one else in Thailand currently operating a specialised unit dedicated for research and consumer insights digitally'.

Web site: www.minteraction.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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