THREE Hires Grete Soule for Strategy Role

US research consultancy THREE has appointed industry veteran Grete Soule with the title of Strategist, responsible for developing and executing creative quant studies. She will be based in THREE's Saratoga Springs headquarters.

The full service agency is managed by Andrea Mazie, Chad Hazen, Steve Kantscheidt and Steve Pagan, and its specialist areas include branding, audience profiling, content and creative development and evaluation, and usability research.

Soule (pictured) joins with more than twenty years' research agency experience, spent developing and executing primary research campaigns for a wide variety of blue chip clients. During her career, she has held senior roles at Knowledge Networks, JD Power and Associates, Millward Brown International, Audits & Surveys Worldwide, and Cooper Research, and more recently she has worked as an independent consultant.

Commenting on the appointment, Kantscheidt said: 'As our consultancy continues to grow, developing and executing creative custom research that tells a brand's unique story remains the top priority for our firm. Grete's rich background in primary research, client services and business development make her an ideal addition to the THREE team'.

Web site: www.three-group.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.