Harte Hanks Launches Cross-Channel Customer Profiles

US-based direct marketing and targeting giant Harte Hanks has introduced a solution called Total Customer Discovery, to provide 360-degree profiles of target customers across multiple online and off-line channels.

The new service integrates data and insights, allowing marketers to track and aggregate customer behavior and preference data across channels and devices over time, and consolidate them to deliver a 'holistic' view. They can also be retargeted online through the use of off-line data.

Sean Iannuzzi (pictured), Head of Technology for Customer Engagement, comments: 'Total Customer Discovery is the first holistic solution to transform a customer from an anonymous entity to a known persona, tracking behavior across multiple web sites, devices and online/off-line channels. Harte Hanks has a long-standing legacy of leveraging data and insights to better understand customers, and this new solution will help our customers take their marketing and sales to the next level'.

Web site: www.hartehanks.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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