Eyeview Promotes Leader for Emerging TV Business

Former Tivo Research exec Boaz Cohen has been promoted to the role of General Manager of TV and Advanced Platforms at video ad technology platform Eyeview.

Eyeview is headquartered in New York, with offices in LA, Detroit and Chicago, and offers the VideoIQ platform, which combines consumer, brand and retail data to programmatically deliver one-to-one personalized video. The platform can be provided as a managed service by Eyeview's team of analysts, video producers, and campaign experts, or through a self-service interface.

Cohen (pictured) joined in January as VP, Product Management & Data Partnerships, prior to which he was VP of Product Management at TiVo Research, formed three years ago when TiVo acquired media measurement and analytics firm TRA. Earlier, he held senior product management roles at Noise Marketing and AnyClip, was Director of Marketing Strategy at Rosetta, and served as Product Manager at Amazon.com.

In his new role, Cohen will manage Eyeview's emerging TV business including connected, programmatic and addressable TV, and will lead the firm's platforms product offering next year. CEO Oren Harnevo comments: 'We're thrilled to have Boaz at the helm of our TV business as we expand our product offerings in this emerging market. 2016 is going to be another exciting year at Eyeview'.

Web site: www.eyeviewdigital.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.