Insights West Relocates Vancouver Team

Canadian opinion polling and consumer research specialist Insights West has moved its Vancouver team from Gastown to Yaletown, in order to accommodate growth in headcount, while showcasing its full-service capabilities.

Insights West was set up in 2012 by former Ipsos Reid President Steve Mossop. As well as offering a full MR service, the firm provides access to YourInsights, a Western Canadian consumer panel; an online community, comprising British Columbians of Chinese and South Asian ethnic descent; a brand tracking tool called Brand Reputation Insights, and a campaign comparison solution called Creative Tests Insights. The company also develops proprietary panels on behalf of clients.

Last October, Insights West bought Yaletown-based focus group facility SmartPoint Research, which has now been renamed the Vancouver Insights Centre. Following this acquisition, Mossop has brought his team of sixteen together at the Yaletown base. He comments: 'Insights West is excited about our move, as it represents a significant milestone in our short company history of growth. Our new focus group facility is the best in British Columbia, and we look forward to continuing our trajectory of insights-driven solutions for our clients through our full-service offer'.

Web sites: www.insightswest.com and www.vancouverinsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.