YouAppi Raises Expansion Funds

Mobile media buying platform and content consumption analyst YouAppi has raised $13.1m in a Series B round of funding, which is earmarked for expansion into Asia, moving the company's headquarters to San Francisco, and to continue enhancing its OneRun platform.

Founded in 2011 by serial entrepreneur Moshe Vaknin (pictured), YouAppi's proprietary technology analyses mobile customer acquisition patterns via apps and the mobile web, according to numerous different demographic, geographic and interest-based factors; evaluates and segments them to identify profitable targets based on 'lifetime value'; and then matches the best content with the users most likely to engage and pay for it. The firm's OneRun platform combines machine learning with proprietary predictive algorithms and technology, to analyze the mobile content consumption patterns of more than 1.5 billion users.

New funding has been led by new investors Hawk Ventures, Global Brain, Click Ventures, Digital Future, Emery Capital, Altair Capital, and existing investors Glilot Capital Partners, 2B Angels and Flint Capital. Vaknin comments: 'Despite being in a competitive market, closing a B round which increases the investment by more than 300% from our last round, is proof of the efficacy of YouAppi's technology and team. The funding will be used to accelerate growth in China, Japan and other growth markets.'

Web site: www.youappi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.