In the US, former Exhibit Surveys exec Joe Federbush has opened his own agency, to be known as EVOLIO Marketing, offering a portfolio of services to exhibition marketers and event strategists.Previously VP, Sales & Marketing at full service research, measurement and strategic consulting business Exhibit Surveys, and Director of Marketing at HealthAnswers, Federbush (pictured) has set up EVOLIO Marketing to help clients identify business challenges, and obtain measureable and actionable results.
The new firm's range of services includes strategy planning, implementation and evaluation; a partnership with Federbush's former employer Exhibit Surveys to help clients track performance, measure against KPIs, and deliver results - including comparisons with benchmarks; recruitment support through partnerships with staffing agencies; and staff training.
Commenting on the launch, Federbush said: 'After decades of listening to event marketers, it became clear to me that assembling a portfolio of event marketing resources is the answer. It begins with identifying business goals to be used as a foundation for generating an effective event strategy, while measuring results along the way. Evolio's resources will provide exceptional measurement for exhibits, events, and meetings, plus professional staffing and training.'
Web site: www.evoliomarketing.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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