IBM Buys First Digital Marketing/Creative Agency

IBM has acquired US-based digital marketing and creative agency Resource/Ammirati, whose range of services includes media engagement and analytics, mobile experience development, in-store activation, and innovation. Terms of the deal were not disclosed.

As part of the deal, Resource/Ammirati and its 300+ employees across its offices in Columbus, Chicago and New York, will now join personalization specialist IBM Interactive Experience or IBM iX. The acquisition marks IBM's first complete acquisition of a digital marketing and creative agency, and the company has also announced its plans to buy European full-service digital design agencies Aperto and ecx.io as part of its strategy to expand IBM iX.

Paul Papas (pictured), Global Leader, IBM Interactive Experience, comments: 'The customer experience has become a new priority in modern business strategy. With Resource/Ammirati, we extend our strategy and dedication to helping clients set the standard for engaging brand experiences.'

Web sites: www.ibm.com and www.resourceammirati.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.