The Sound Hires Head of Strategy

Strategy and innovation agency The Sound has appointed Matt Palmer as Vice President / Head of Strategy in its Chicago office.

Founded in 2006, the company now has offices in New York, Chicago, London, Mumbai, Toronto and Vancouver. As well as its research and strategy offerings, The Sound will soon launch a dedicated media division, that will harness its anthropological and filmmaking expertise to produce documentaries and culture-focused content.

Palmer (pictured) joins with nearly two decades of agency planning and strategy experience. Most recently, he was Co-Head of Strategy & Planning at digital agency Blast Radius, and before this he served as VP, Planning Director at DDB Chicago and Draftfcb, and held planning roles at Leo Burnett and JWT. He has a degree in anthropology and also spent time with indigenous populations of the desert Southwest and Andes mountains, helping survey their cultural resources.

According to co-founder Ian Pierpoint: 'Matt shares our belief that the most impactful and innovative insights of any topic lie at its fringes. His ability to focus on that bleeding edge fits perfectly with our obsession over solving brands' problems through an intimate understanding of people and culture'.

Web site: www.thesoundresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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