Influencer Marketplace Captiv8 Raises Growth Funds

In the US, data-driven influencer marketplace Captiv8 has raised $2m in a new round of growth funding.

Launched last year by founders of mobile ad exchange Mobclix, Captiv8 uses artificial intelligence to help brands uncover and match real-time audience data across social media platforms such as Instagram, Twitter, Vine, YouTube and Facebook. Analysis includes factors such as geography, household income, ethnicity, age and gender, to predict which influencers are most appropriate for specific brands. The firm's 'Marketplace' platform is complemented by its SaaS tool Insights, which enables brands to understand their audience, optimize content, benchmark against competitors, and grow their fan base across social platforms.

New funding comes from Social Capital, United Talent Agency (UTA), Subtraction Capital, Liquid 2 Ventures, Social Starts, Lone Wolf, and Jason Calacanis' LAUNCH Fund. Captive8 co-founder Krishna Subramanian (pictured) comments: 'Millennials don't want to be talked at; they want to be told a story that takes them on an emotionally connected journey. Captiv8 uses predictive data to drive authentic brand engagement. 2016 will be the year brands will invest over $1 billion dollars in Influencer marketing'.

Web site: www.captiv8.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.