UberMedia Launches Cross-Media Local Visit Measure

US-based mobile insights and advertising platform UberMedia has launched a new service called Cross-Media Local Visit Measurement (xLVR), helping marketers to assess how their media investments are driving foot traffic.

xLVR links cross-channel digital advertising to large-scale mobile behavioral data and real-world locations, to provide insights into which digital media channels and specific publishers are driving retail foot traffic. The service also offers insight into the shopper path-to-purchase, and transparency into location return on investment, plus market share gains and losses across all media investments.

Michael Hayes (pictured), CRO and CMO, comments: 'xLVR is truly a game changer. Instead of measuring media outcomes like ad impressions, clicks, or rating points, savvy marketers can now measure cross-channel business outcomes and optimize their digital media mix to retail foot traffic'.

Web site: www.ubermedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.