Xaxis Expands to Montreal

WPP audience profiling and targeting division Xaxis has opened an office in Montreal to support its ongoing expansion into the French-Canadian market. The new operation is led by Jason Cobbler as Director of Account Services.

Xaxis was formed in 2011 with the promise of creating the 'world's largest pool of audience profiles', and now delivers results for more than 2,800 clients in 45 markets across North America, Europe, Asia Pacific, Latin America and the Middle East.

In Montreal, the new office will introduce Xaxis' performance business Light Reaction, and its native ad unit plista to the region's advertisers. Cobbler (pictured) joins from Redux Media where he was Director, International Sales, before which he served as Account Director at MediResource, advising pharma brands on their Internet strategies.

Rodney Perry, MD for Canada, comments: 'French-language media is a must buy for many of our Canadian advertisers, and we are excited to establish a local presence with the launch of the Xaxis Montreal office. This new location will serve as a key resource for Quebec-based advertisers and agencies with a dedicated team of programmatic experts that will help us expand operations in this important market'.

Web site: www.xaxis.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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