Dub Hires in US and UK

Online qual software and services provider Dub has appointed Simona Kats as Senior Research Consultant in the US, and Gareth Mellor as Marketing Manager in the UK.

From its HQ in London, and additional offices in New York and Beverly Hills, Dub provides online research communities (MROCs), mobile ethnography and co-creation services, along with ad hoc online qual and knowledge management solutions to its market research agency clients. Kats joins with more than ten years' experience in the industry, and for the past two has worked as an independent consultant in New York. Before this she was Field Manager at KNow Research, Senior Project Director at MarketProbe, and Director of Client Development at Schlesinger Associates. Earlier, she worked at Added Value and the Strategic Group.

Mellor was previously a Marketing Manager at educational technology firm SAM Learning, where he oversaw a restructure of marketing efforts. Before this, he worked for school and college leaver resource future-talent.com, for comms companies 3 and Hutchinson 3G, and for Direct Line.

Commenting on the appointments, company founder Stephen Cribbett said: 'Simona's experience in the field and advising consumer brands on their research methods is going to be key in helping Dub continue its growth in North America. We've reviewed how Dub reaches out and supports its customers online and Gareth's role will be crucial in stepping this up so that we are there for our clients in the right channels and at the right time'.

Web site: www.dubishere.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.