Acquisition Brings Drake to Lynx Research

Boise, Idaho-based Lynx Research Consulting has acquired Drake Insights, based in NYC. The latter's founder Terrett Drake will joins Lynx as a Partner, reporting directly to company President Chris Hauck.

The buy adds strength in Drake's key areas of research including automotive, media/advertising, healthcare, brand strategy and communications testing; and combines Lynx's full suite of quant offerings with Drake's strong qualitative portfolio.

Drake (pictured) will serve as a single point of contact consulting on research design; brand, product and communications strategy; and overseeing field and project management supported by a dedicated team of project managers and analysts. He has run Drake Insights for the past six years, and worked previously as a Project Director with Focus Suites of New York, with the same title at TNS, and as a Qual MR Co-ordinator at SIS International Research. His degrees include a Bachelor's in International Studies, History, Public Policy and Management from New York University.

Web site: www.lynxresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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