Wiser Launches PurchaSCIENCE Model

In the US, marketing consultancy Wiser Marketing Group has launched a proprietary ethnographic and behavioral modeling methodology called PurchaSCIENCE, to help clients better understand the brand/consumer relationship.

Miami and San Francisco-based Wiser offers a mix of hard data and behavioral science - including anthropology, evolutionary psychology and behavioral economics - to develop a picture of consumer behavior and how it directly impacts categories and brands. The new PurchaSCIENCE approach pursues the same goal via a combination of qual and quant methodologies with the firm's core offerings.

Managing Partner Lori Wiser (pictured) explains: 'We know that human behavior is made up of stories and habits, the most important of which are the stories consumers tell themselves and others about a brand and how it fits into their daily lives. Blending these insights with a consumer's purchase journey, our model allows us to clearly identify where to intercept habitual behavior and position a brand within a new context to grow the business'.

Web site: www.wisermarketinggroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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