Kelton Global Moves HQ to Playa Vista

Los Angeles-based consumer insights specialist Kelton Global has relocated its headquarters from Culver City to LA's tech hub Playa Vista, to accommodate expansion and the diversification of its services.

Kelton, which also has offices in New York and Chicago, combines expertise in qual and quant research, design, strategy, branding, cultural insights and communications. In a statement, the firm said its move reflects its 73% growth over the past five years, reaching revenues of more than $25m annually.

Conceptualized in part by Kelton's Design Group, the new headquarters includes in-house space for 'consumer inspiration' sessions, and space to continue growing the firm's Cultural Insights and Brand Strategy groups. Gareth Schweitzer, co-founder and President, comments: 'We build solutions by melding perspectives of researchers, strategists, marketers and designers. Our new home in Playa Vista encourages collaboration across disciplines, and fosters critical innovations to ensure that Kelton will continue to lead the industry'.

The firm's home page is at www.keltonglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.