New Group ID for Fast-Growing DRG

Northumberland, UK-based success story Dipsticks Research has rebranded, bringing together no fewer than seven group companies under the new umbrella brand of DRG.

Launching the new DRG (Dipsticks Research Group) brand and logo this week at a party in London to celebrate twenty years in the business, MD Ivor Knox stressed that all seven companies would continue to operate in their specialized fields. The seven are media specialist Dipsticks Research, panel firm Panelbase; CATI provider Field & Fab; online consumer qual business Other lines of enquiry; government and third sector researcher Public Knowledge; travel & tourism-focused explore research; and food, drink and consumer firm fmcg insights.

The new brand is intended to showcase the full range of services on offer, giving clients the 'bigger picture'. For example, Knox says, 'our proprietary 'engagement meter' and qual research with kids and families, might not be familiar to a client who regularly uses Panelbase with its almost a quarter of a million UK panellists'.

Chairman and co-founder says of the anniversary and launch: 'Despite 20% year-on-year growth, I still think we've been hiding our light under a bushel over the last year or so. DRG's new branding will allow us to more successfully communicate the highlights of each brand's fabulous work to all of our clients. I would like to thank all of DRG's clients for their support over the last 20 years'.

Web site: http://drg.global .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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