Publicis.Sapient Partners with Luminoso

Technology and marketing services company Publicis.Sapient and text analytics and artificial intelligence specialist Luminoso Technologies have announced a partnership to help clients pull insights from unstructured data.

Publicis.Sapient and Luminoso will develop and market services and solutions based around Luminoso's ability to analyze unstructured data and determine customers' sentiment, underlying motivation and intent.

Their first joint solution is a personalized virtual assistant for the retail industry. Catherine Havasi (pictured), CEO of Luminoso, comments: 'What we have created with Publicis Sapient is the truest form of conversational commerce: an interactive experience designed to draw insight about a customer and curate a wider range of more personalized options for him or her as a result. We are thrilled to partner with Publicis.Sapient as they continue to leverage AI to pioneer new ways of working with clients'.

Web sites: www.sapient.com and www.luminoso.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.