Tesco's Hiett Joins Marketing Sciences Unlimited

In the UK, Creston-owned qual and quant digital and sensory research specialist Marketing Sciences Unlimited has hired long-time Tesco exec Claire Hiett for the new role of Client Services Manager.

The agency provides a range of services including pack testing, pricing research, brand tracking and customer satisfaction surveys. Through its Sensory Profiling lab, it offers a full product evaluation service, from sensory profiling and analysis, to product development, consumer tests and product optimisation. Hiett joins after nearly eleven years in a range of commercial roles at Tesco. Most recently, she served as Commercial Event Manager, prior to which she was Clubcard Campaigns Manager, with a £5m budget to attract new customers and increase loyalty. During her time with the firm, she was responsible for using customer insight and market research to optimise space and offer customers the most appropriate product range, as well as promotions to deliver growth in a number of categories.

Managing Director Jane Rudling comments: 'We are very pleased to welcome Claire to the team. We have no doubt that her extensive client-side experience at Tesco will be invaluable to us as we constantly look to improve the insight that we deliver on consumer behaviour and ensure our insight is commercially focused'.

Web site: www.marketing-sciences.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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