TapFwd Gets Funds for Mobile Data Platform

San Francisco-based mobile targeting specialist TapFwd has raised $3m in a seed round of funding, for use in expanding and enhancing Cerebro, its mobile data marketplace.

TapFwd gathers data across off-line, online and mobile channels, and maps it to device IDs to create a unified view of the individuals behind more than 500 million mobile devices. Resulting data is used by mobile ad networks, publishers and marketers to build audience segments by categories such as purchase history, and demographics, and then export that data to target ads across any network.

The new seed funding round was led by Partech Ventures and Ad Tech Heavy Hitters, with participation from AngelPad, Boldstart Ventures, Vaizra Investments,and Tekton Ventures, as well as four prominent angel investors. TapFwd will also use the round to hire a salesperson and two more engineers.

CEO and co-founder Alex Wasserman (pictured) comments: 'We're excited to embark on this next chapter in TapFwd's development, and offer ad networks, publishers, and marketers an unrivaled amount of rich, person-level mobile data. TapFwd's mobile data marketplace brings sophisticated, data-driven decision making to mobile marketing, making it clear that mobile is no longer a black box'.

Web site: www.tapfwd.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.